From 0 to 60: Revving Up Your Business with Social Media Management
My family has been buying from the same car dealership for decades. Even with recalls and a few manufacturing reported problems over the years – we’ve remained faithful to them due to quality customer service and dedication to improvement. Certainly, the once-floundering automotive industry in America is back on the rise. But if they want to continue on this upward trend, they need more than just good ingenuity and good workmanship – they need a good social media agency. If global automobile makers were to take the sense of comfort offered through the customer service of a local dealership and channel that into their online marketing tactics they’d be doing even better than they are right now.
Every day when I watch television, I see dozens of car commercials. They feature everything from upbeat music to dancing hamsters to a sincere sounding declaration of the company’s devotion to quality workmanship. But with so many different automobile makers making the same claims and dealerships offering special deals and offers with little down payment, it’s not the best way to reach customers. Online marketing could provide a more direct way to reach the market they desire.
Real customers who are serious about making an investment in a car need to know that they’re dealing with a name they can trust. While that’s easy to do on a local level through a dealership – it’s hard to do as a global corporation unless they use social media management. The Internet offers large corporations an unprecedented way to connect with their customers in a way that emphasizes the importance of the customer – not just the business that they can provide.
Every day, millions of people log onto the Internet. The Internet has turned into a thing that people rely on – a Wikipedia article is considered more reliable that the daily newspaper and the recommended page on Facebook has more value than the recommendation of your actual next-door neighbor. If the automotive industry were to use the social networking tools at their fingertips to create a sense of community to all of the customers that make up their market, they could bring out a sense of connection to associate with their name that will attract more customers.
More and more, companies and businesses are using tactics Twitter to keep in touch with their customers. With a carefully crafted online marketing strategy, an automotive maker could turn themselves from a huge impersonal corporation into a reliable business that people can count on. They could create the same trustworthiness that people find in their corner store. After all, people depend on cars – shouldn’t they be able to depend on the companies that produce them too?
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