How much is your monthly budget for online marketing?
How much does your business spend on online marketing? Whether you hire a firm or several firms. Add up all the expenses for the month. Web site development, graphic design, ad management, hit tracking, brand & imaging consulting and development, etc…
Right now, in the starting phases of my website, my online marketing budget is $0. That's right – a big, fat, goose egg!
I am using the bum marketing method, and traditional offline marketing (with a flair) to get people to my site. After that works, I will use some of the profit I make from that to start online marketing.
Let me take that back – I am still getting all of my ducks in a row (a lot of bird references, aren't there?), THEN I will be starting my free and inexpensive marketing campaign!
Don't think you need to spend money to get traffic to your site! Think smart, have a great site that offers value to your visitor, and use some awesome marketing (for free).
What kind of marketing?
*keywords (in content)
*articles
*blogging about your site
*business cards
*vehicle lettering
*incentive programs on your site
*forums
*yadda, yadda, yadda
Check out "bum marketing method". And whatever you do, make sure you make your advertising UNIQUE! We are sick of being "sold" to. Entertain us with your "ads"…
You CAN hire people to do all of this for you. Due to your question, it seems like you have the money to go out and pay people to do this for you. That should not make a difference in your strategy though. Hire people to do this unique form of advertising for you. (It will save you a lot of time!) But, if you do the same thing that everybody else is doing – you will NOT stand out. You need to hire people with a unique vision that scares you a little bit. 
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References :
Right now, in the starting phases of my website, my online marketing budget is $0. That's right – a big, fat, goose egg!
I am using the bum marketing method, and traditional offline marketing (with a flair) to get people to my site. After that works, I will use some of the profit I make from that to start online marketing.
Let me take that back – I am still getting all of my ducks in a row (a lot of bird references, aren't there?), THEN I will be starting my free and inexpensive marketing campaign!
Don't think you need to spend money to get traffic to your site! Think smart, have a great site that offers value to your visitor, and use some awesome marketing (for free).
What kind of marketing?
*keywords (in content)
*articles
*blogging about your site
*business cards
*vehicle lettering
*incentive programs on your site
*forums
*yadda, yadda, yadda
Check out "bum marketing method". And whatever you do, make sure you make your advertising UNIQUE! We are sick of being "sold" to. Entertain us with your "ads"…
You CAN hire people to do all of this for you. Due to your question, it seems like you have the money to go out and pay people to do this for you. That should not make a difference in your strategy though. Hire people to do this unique form of advertising for you. (It will save you a lot of time!) But, if you do the same thing that everybody else is doing – you will NOT stand out. You need to hire people with a unique vision that scares you a little bit.
References :
£500-£600. Profit is usually four to five times that much, although it been much less since the recession.
References :
It all depends on the business. One can spend $0 or $100,000+ and achieve the same result. It depends on goals as well. Do you want to build the brand or your goal is transactional marketing. Branding is more expensive, transactional marketing fortunately can be very cheap – you can design a nice web site using a template and pay commission to affiliates if you have cool innovative product and a good affiliate network that sells for you. Here is a company I suggest to explore: http://IdeaMamaAdNetwork.com.
In one of companies I managed $1M marketing budget, now I have almost none but the network keeps driving traffic to the site. Just be smart!
References :
My business site http://www.whambanners.com is marketed on a budget of ZERO!
How? I use every free means at my disposal, banner exchanges, writin articles, weekly press releases on http://www.prweb.com, dozens of relevant forum posts per day.
Whatever your budget is, dont spend a cent of it until you have tried doing it for free.
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