How The Proprietors of Stars Hollow Could Have Used Twitter for Business
The mostly cheerful proprietors of Stars Hollow businesses usually relied upon word of mouth to sustain their businesses. The small, sleepy Connecticut suburb had a healthy tourist presence but would haveundoubtedly benefited from an online marketing firm. If just a few of them had used Twitter for business promotion, they could have dramtically boosted their revenue streams.
1. Luke Danes – Luke ran the diner, appropriately named Luke’s Diner. Most if not all of Stars Hollow’s population came to Luke’s every day to eat. Luke also enjoyed an upturn in business during events such as the Spring Fling or the Fall Festival occurred. If someone could’ve had the patience to teach Luke to use a computer and then Twitter, he definitely could have benefited from a healthy Twitter following.
2. Taylor Doose – Taylor ran, among other endeavors in Stars Hollow, Doose’s Market, a general grocery store in the middle of town. As the Town Selectman for many years, he should have been clearly aware of the advantages of Twitter. He could have advertised in-store specials and built up a loyal following of those who appreciated his particular brand of old man humor.
3. Miss Patty – Miss Patty owned a dance studio, and was the one of the town’s main gossipers. She was almost as efficient as Twitter, as anything that you didn’t wish to keep secret could be told to her and basically be as good as spread around town. She had a long career in show business and Twitter would have been a wonderful platform for her, as she could have broadcast endlessly to her adoring fans.
The business owners of Stars Hollow, while financially successful, could always have been more successful, had they used the technology available to them. Using Twitter for business would have been a great way for them to build their businesses and not have to be so dependent on the tourist trade. At the very least, it would’ve provided something else for Patty, Tilly, and Babette to discuss every morning.
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