What are the most important instruments for Online Marketing?
This question concerns a small tour operator (3-4 employees), that means the marketing budget is very little. So what would you recommend, on what instruments in Online Marketing should the company concentrate? (Bannder, SEO, SEM, Affiliate etc etc…)
I need this information for my diploma work that i´m writing right now to support the company
You need to learn about Search Engine Optimization. There are a number of factors that influence search engine ranking. These articles will get you started:
Organic SEO – http://www.small-business-software.net/organic-seo.htm
Search Engine Tips – http://www.small-business-software.net/search-engine-tips.htm
How to Influence Search Engine Ranking – http://www.developer-resource.com/how-to-optimize-for-organic-search.htm
SEO Guide – http://www.developer-resource.com/search-engine-optimization-guide.htm
Spider Food – http://www.developer-resource.com/spider-food.htm
Free Web Marketing Tips – http://www.small-business-software.net/free-web-marketing.htm
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Look http://paid2click.cybershimla.com
References :
When you're on the Marketing Offensive I would go with:
Heavy SEO. And everything that encompasses like link building, proper web copy, meta tags, etc..
Affiliate-based marketing. It's cheap, it's legitimate, and it works. Plain and simple.
Pay-per-Click. Especially if the tour has high-ticket prices it can be well worth it to pay .80, $1 or $2 per click. If you couldn't afford this then I would place "Link Building" in its own category here because it's that vital.
BUT
Then you need defense which basically means tracking tools.
There are so many out there but you need to be able to track where people are coming from, what they're clicking on, what content successfully leads to conversion etc. Google has a lot of free products.
Good Luck.
http://www.BusinessViking.com
References :
You need to learn about Search Engine Optimization. There are a number of factors that influence search engine ranking. These articles will get you started:
Organic SEO – http://www.small-business-software.net/organic-seo.htm
Search Engine Tips – http://www.small-business-software.net/search-engine-tips.htm
How to Influence Search Engine Ranking – http://www.developer-resource.com/how-to-optimize-for-organic-search.htm
SEO Guide – http://www.developer-resource.com/search-engine-optimization-guide.htm
Spider Food – http://www.developer-resource.com/spider-food.htm
Free Web Marketing Tips – http://www.small-business-software.net/free-web-marketing.htm
References :