Why Web Hosting Matters to a Web Marketing Firm
I work for from a web marketing firm focusing on every aspect of online marketing. However, our most important function is our capacity as a search engine optimization and social media agency. It’s the SEO component that I would like to explore today. We have been working for some time right now, doing SEO both for ourselves and for outside clients. While we have seen fantastic results from our SEO efforts for ourselves and the vast majority of clients, we have had one client whose rankings have stubbornly refused to improve.
At first, we were in the dark about this. The keywords for which they were going were not particularly tough; we did less work for vastly more competitive keywords with vastly better results. We would occasionally have this webpage rank somewhere in the 800′s (which, as you, know on Google, means you probably should not rank at all). It was all very confusing.
Then we did a small experiment; we made an entirely new website and copied the words from the page that we were trying. We made sure that it was indexed by Google, but we did not other work to promote. After it went live, it was ranked forty the next day.
Now, Google sometimes gives pages a boost when they first appear, something that people sometimes call the “Honeymoon Period.” We kept the website around until such a time that the Honeymoon Period no longer had an effect. The website dropped a a tiny bit, but it was still ranking much higher than the other webpage, and consistently.
Then we understood that the problem was with the client’s website, and not with any of our work. We did a bit of investigation, and installed Google Webmaster Tools to monitor their website, something which the client, for reason, didn’t think was a good idea. Anyway, after a few weeks of monitoring, we found out that their website was getting constant crawl errors, something which Google looks at in a negative light. We found out their server was going down several times a month, something we never noticed, but the spiders did. We switched the client to a different web hosting company and, within a few weeks, they were on the first page. Now, that’s a lesson on why you need be picky when it comes to choosing your web hosting!
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